Do you know that majority of your consumers research products online before buying? Or that majority of your customers use search engines as a tool to shopping lane? There is no longer any doubt that buyers go online to research and purchase products and services in this modern days of business attitude. Companies that have websites and market online can reap the rewards of connecting with these shoppers freely and easily without stress more than a Company without a website of means of online presence.
FIRST AND SECOND STEP ON HOW TO GET STARTED.
The hardest part of doing anything especially in online marketing is to get started , so create your market plan now to start getting the payback from marketing online . Here’s how you can do it using Bethovic concepts idea:
SET YOUR GOAL: Online marketing can do many things for your business growth. Choose one or two objectives for starters. For example, do you want to drive visitors to your website, generate more foot traffic to your store, or to gather emails for a newsletter?
IDENTIFYING YOUR TARGETS: Be clear about the buyers you want to get in touch with. What do they care about most? what do they enjoy buying? What are their problems? Have they purchased from you before? Are they currently buying from a competitor? Also consider their gender, hobbies, location and other specifics; these can all help you determine the best ways to reach them, as well as the messages that will work best.